Digital transformation is not only one of the top priorities in the European Union, but has also become a necessity in various industrial sectors as well as in the cultural sector. Latvia’s cultural institutions—theaters, concert halls, musical ensembles, and other cultural organizations—have been forced to switch to a digital operating mode, even though attending cultural events in person cannot be replaced by digital presentations, and each of us would prefer to attend a theater, an exhibition, or some other event in person rather than online.
Digital marketing is certainly a modern and effective tool for every cultural institution as well.
When analyzing the presence of Latvian cultural institutions in digital media, we can clearly see that cultural institutions are paying increasing attention to digital communication.
European Union funds will provide opportunities to train employees of cultural institutions, including in digital skills.
Meanwhile, an analysis of tourists’ and travelers’ itineraries and spending patterns reveals the need to create synergies between the opportunities offered by cultural and tourist attractions. Studies show that in cities hosting cultural events, the number of tourists also increases, bringing a significant economic benefit to the city as a whole.
The cultural policy guidelines, which will soon be approved by the Cabinet of Ministers, address these and other issues.
EXPERTS DISCUSSED THE IMPACT OF THE DIGITAL TRANSITION ON THE SECTOR AT A SEMINAR:
- Uldis Zariņš, Deputy State Secretary for Cultural Policy, Ministry of Culture,
- Dita Zemīte, Senior Analyst at the Central Statistical Bureau,
- Līga Rubine and Gatis Sprūds, founders of the association “Culture & Entertainment Platforms Association,”
- Oskars Rumpēters, Client Director at Kantar Media.
- Mārcis Gulbis, Director of the Latvian Events Forum
The seminar was moderated by Armands Gūtmanis, Director of Meta Advisory
https://www.tvnet.lv/7410400/ka-digitalais-un-covid-19-laikmets-ietekme-kulturas-nozari
